Ultamate Rewards members can now receive free samples from SOS kiosks located in select Ulta Beauty stores across 10 cities, including New York, Massachusetts, Florida, California, and Texas. Members are eligible for one free sample per week, choosing from cosmetics, skincare, and haircare products. This program is currently in a limited rollout phase but aims to expand to more locations.

Ulta Beauty has introduced new sampling kiosks in select stores as part of their partnership with SOS, a company specializing in smart vending machines. These kiosks are available at ten locations across the United States and are designed to provide Ultamate Rewards members with one free sample per week from a selection of travel-sized products across cosmetics, skincare, and haircare categories.