New Taco Bell Rewards members can get a free reward item of their choice, such as a Cantina Chicken Crispy Taco, Beefy 5-Layer Burrito, or Soft Taco, by downloading the app and creating a new account. The free Welcome Reward is available under the 'Rewards' section of the app, with no purchase necessary, valid for 14 days from issuance at participating locations​