To give you better bare skin every day. Our iconic ORIGINAL Loose Mineral Foundation was the first makeup to actively improve skin, with a formula so pure you can sleep in it. Today, our commitment to clean, conscious, skin-improving cosmetics is stronger than ever. Our cruelty-free, vegan formulas are clinically proven to improve skin texture and tone—instantly and over time—and they’re safe for even the most sensitive skin. The more you wear it, the more your skin improves.