Celebrate the first day of spring with a FREE Italian Ice at Rita’s Italian Ice & Frozen Custard!

On Friday, March 20th, stop by any of their 600+ locations nationwide to receive a FREE 6-ounce Italian Ice — no purchase necessary.

Plus, from March 20th–29th, join the Mystery PEEPS Italian Ice Flavor Guessing Contest for a chance to win fun prizes. Submit your best guess, and all correct entries will be entered into a random drawing. Five lucky winners will receive Free Rita’s Ice for a Year and a Rita’s + PEEPS Swag Pack!

Rita’s Italian Ice is a refreshing, sweet treat made from real fruit and pure cane sugar. Smooth, icy, and bursting with flavor, it’s a perfect way to cool off on a warm day or celebrate any special occasion. Unlike traditional ice cream, Italian ice is dairy-free, light, and easy to enjoy anytime.