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KVD Beauty creates high-performance, high-pigment, cruelty-free makeup that has disrupted the beauty industry since 2008. As a vegan makeup brand, we changed the beauty world and redefined vegan cosmetics in 2016 when we reformulated our entire line to include 100% vegan makeup, without sacrificing the performance we’re known for. That means long-wearing, powerfully pigmented products for all-day impact.