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A Healthy Hair Movement.
We're here to do what’s right for your hair and scalp.
That means uniquely blending clean, safe formulas made from at least 95% natural ingredients that provide the highest standard of professional performance for effortless, beautiful, healthy hair.
Our heritage in hair and scalp wellness began over 30 years ago with our founder, Sam Brocato, a world-renowned master hairstylist turned product formulator whose commitment to using hair care free from harm started it all.
Better Together.
We bring together people, ideas, ingredients, and more to create powerful, high-performance products that themselves work better together.
While each independently clean, natural, and effective, our products – like our people – are best together, helping to elevate hair and scalp health to transform the hair into the best version of itself.
100% Vegan
Color Safe
Cruelty Free
Gluten Free
Artificial Dye Free
Formaldehyde Free
Petroleum Free
Silicon Free
Synthetic Fragrance Free
Toxin Free
*List varies from product to product